I listened to the new M.I.A. and I gotta say, "the medium is the message" and that message is, bigotry is bad? Really. Nuanced. Moreover it takes graphic images and 9 minutes of my time to get such a boneheaded concept across. I don't want to hate what you're doing, it's just overwhelmed by such an obvious metaphor that I can't see past.
I generally resent things that are inexplicably popular. I don't have to like them I just have to understand why other people like them so I don't feel so crazy when I'm out in the world with those people. It sucks looking around and seeing a bunch of assholes who don't think about the things they like. It makes it so much easier to leave the house understanding the populist viewpoint. It's like knowing krav maga, I can rest easy in the dark alleys of societal whims. I don't agree with racist Teabaggers but I get that they're old (if not in actual age then with their espousing of beliefs of old dudes which is the same thing) and white and scared of everything that isn't them. I know how to duck and evade idiots but when idiots are your peers, then things get difficult.
It might be like "Come to Daddy" but what was that about exactly? Pervasive lad culture? The progressing nanny state in Britain? Who knows, but more importantly, you the viewer are left to decide the meaning for yourself. This is the distinction between art and journalism.
I'm of an age where I do not need to be provoked into critical thought by musicians or actors. I just want to tune the fuck out and enjoy myself if I'm taking time to watch your music video, don't get all freshman poly-sci on my ass. This Gambian dude just does the Blossom running man for 5 minutes and I can't wait to see where he does it next. More importantly it represents new music that doesn't challenge me like a fucking Suicide sample drowned out by ambient video noise so I don't even know what I'm listening to. It just sounds like innocuous mid-80s synth. Innocuous seeming at first, but it's been in my head for days. I couldn't even hum two bars of M.I.A.'s "Born Free" with a gun pointed at my head like a cranky red-headed stepchild. Irony!Ain't nothin' gonna break my stride, nobody gonna slow me down, oh no. I got to keep on movin'! Enjoy!